Email marketing made easy…

This post contains affiliate codes – this means I get a benefit at no extra cost to you!

I always thought that email marketing was so outdated!! Surely Social Media is the best place to grow your audience isn’t it?

How wrong was I? 

I have leant so much from Bethan Davies (Coaching by Beth). I also signed up for Jenna Kutcher’s email challenge “Zero to 250”. It was here I learnt about Flodesk.

I now realise that your Social Media accounts can be taken away from you just like that! You loose all of those followers. On Social Media platforms you only borrow the space and you don’t own the followers. Whereas with email you own them.

I had tried a few email platforms before settling upon Flodesk. 

I love it and find it so easy to use and I want to show you how you can make beautiful email too.

I am going to walk you through each section.

On the home page you will see Emails, Forms, Workflows and Audience.

Before we get started – if you’d like to test Flodesk for FREE and then get 50% off for life, sign up here!

Your Audience/Subscribers

You can import your subscribers in from another platform. Export from the other platform as a CSV. 

Click on Audience at the top of the screen.

You can add individual subscribers or import from a CSV.

Click on Add subscriber and then choose wheather you are adding an individual or uploading a CSV.

Fill in the form and decide which segment they are going in.

Segments

Why am I talking about an orange?!?

I’m not!! Segments are the sections in which your subscribers are tag in. Subscribers can be tagged in more than one segment. This helps you know what each subscriber has signed up for and which workflow they will follow.

Creating a new email

Click on +New Email to start creating a new email.There are lots of templates that you can use or start from scratch.

You can make the email personal by adding “@firstname” to insert the recipient’s name.

Add photos, Insta feeds, different layouts. To add a signature as if you have written it add layouts and choose the first option of adding dome beautiful text. 

Use buttons to link to your Facebook by copy and paste the link. If you want to use the buttons for replying back to you add mailto:sarah@griggsdesign.co.uk obviously replacing your email address with mine!!

You can send the email straight away or you can schedule it to be sent at specific time.

Forms

When you have a freebie to give away you need somewhere for your audience to sign up for that freebie.

This is where forms come into play.

Click on Forms at the top of the screen.

You have a choice between Full page with an image, Ribbon Banner, which you can embed into your website and then you have a Pop-Up, this does what it says on the tip, pops-up when someone is on your website.

When someone signs up for a freebie they will have a tag or segment added to them and then they follow a particular workflow.

Workflows

A workflow is a sequence in which is followed when a subscriber is tagged or segmented.

Click on Workflows at the top of the screen.

You first identify the trigger which will start the workflow.

You can add in conditions, time delay, action or add an email.

A condition will check to see if something has happened. You then need to tell the workflow what to do for each condition.

Add a time delay before the next step.

Add an action to add or remove from a segment.

Compose an email to be sent at the next step.

What To Know More…

If you would like to learn more about Flodesk I have a video course here to walk you through all aspects of Flodesk.

Starting a Website? Do It Right!

So, you want a website but don’t know where to start? You are in the right place!

Let’s begin with…

What do you want to get from your site?

Ask yourself these questions to help you decide the format of your website…

  • Why are you building a website?
  • What do you want to achieve?
  • What are the benefits for you?
  • What are the benefits to the user?

These are some of the things that a website could help you to do….

Build new relationships. Whether you are looking for customers, investors, fans, followers or just want to connect with others who share your interests then having a website can help you attract them from all over the world!!

Improve customer service. If you already have a business, you can make it easier for your customers to contact you. You could publish manuals or tutorials online, take customer enquiries . Using the web can offer a degree of customer service around the clock.

Enhance your reputation and profile. Do you want to share your knowledge and be seen as the expert? Share articles or videos. Maybe your videos could be tutorials or explaining how things work. Get creative, sharing your music, photos, videos and stories can help gather feedback and build interest in your ideas.

Sell, sell, sell!! This is probably your main reason why you want a website. The web makes it easier for people all over the world to buy from you.

Improve you customer service. You may have an existing business it can make it easier for you to answer your customers enquiries. You could structure a form for the customer to submit to you if they have any queries. You could also publish manuals and tutorials online so they are readily available for your customers. You are then able to offer a round the clock service.

Understanding your visitors

It is so important to have a good understanding of who is going to be visiting your website. You can not create a website that pleases everyone. It is so important to have your ideal client in mind before you start your business.

You use this work in your branding, your messages and everywhere you promote your business. Ask yourself the follow questions to try and start to understand who your ideal client would be…

  • Are they male or female?
  • How old are they?
  • Do they have children?
  • Do they work? What do they do?
  • How much do they earn?
  • How much disposable income do they have to spend with you?
  • What are their interests?
  • Where do they travel?
  • How experienced are they with using the internet?
  • What device do they use to browse the internet? Smart phone? Tablet? Desktop?
  • Where do they use the internet? At home? Work? On the move?

There are many other questions you can ask to get a more in depth view on you ideal client. You need to have a very clear picture of what they look like.

Create a sitemap

A big challenge when creating your website is to where to put all the information you want to include in an organised way.

The most important thing is that it makes sense to your visitors. It should be possible for your visitor to be able to find what they are looking for without having to click through all of the different sections on your website to find it. They will give up and move on to a website that is easier to use.

Think like a customer. Don’t use jargon that you may understand but they may not be familiar with. Try and use simple language.

Make sure the sections are related to each other, similar way to a road map.

One approach to work this out is to write the section names on sticky notes and then arrange them in a sequence that makes sense. You can easily add, remove and reposition the sections by moving the sticky notes.

Hosting your website

It is a big decision where to host your website. If you have a developer they will be able to guide you on this.

A website is made up of files that are stored on a computer that people can access over the internet. This computer is known as a web server.

A hosting company rents out a server or more popular a some space on a shared server.

When you have space on a shared server the monthly costs are tiered according to:

  • Storage space The amount of space all of your website files occupy.
  • Bandwidth How much data you can send over the internet each month.

Choosing your domain names

Each web page has a Unique Resource Location (URL). For example www.griggsdesign.co.uk/blog/where-am-i-going-wrong.html

Let’s break this down..

  • The domain name. This is the address of the website which is used to find the server that hosts the files. All of the files on the same website starts with the same domain name. In the example above the domain name is griggsdesign.co.uk. The co.uk is the domain extension.
  • The folders. These are where the required file is on the server. In my example above the folders are /blog/. This means the file is in within the folder “blog”.
  • The filename. This is the specific web page. In the example above the filename is where-am-i-going-wrong.html. This is the filename with the extension html. This explains what kind of file it is.

When deciding which domain name to buy there are some points to consider.

  1. Any hosting company will tell you if a domain is already registered or not.
  2. It is usually easily and cheaper to buy your domain name from your hosting company.
  3. Keep it short. Don’t forget your visitors have to type it in.
  4. Make it memorable and avoid words that need to be spelt out.
  5. As soon as you have worked out which domain name you want, buy it!

Where am I going wrong?

It seems with this pandemic going on the focus on businesses has turned to the internet. 

Is your website up to date?

Do you still feel the excitement and love for your website? Maybe you feel embarrassed?

Take a look, is your information current and relevant?

If you own a shop, could you be selling your products online? If you already do this, are they your current prices?

Here are some things to consider when thinking of changing or updating your website.

How far up on Google search engine are you?

If you haven’t updated anything recent and it is just sitting there stagnant then Google won’t rank your website very high.

Have you thought about blogging? If you blog on a regular basis then your website will have new content on it and will be ranked higher in a Google search.

Does your website mirror your business? 

You are getting high recommendations from your business, but your ideal clients don’t see that in your website. It can be confusing to them if they see your business on social media platforms and then when they come to your website it looks like a completely different business. Keep your branding consistent.

Is your website mobile responsive?

More and more people are looking for businesses on their phone or tablets. Your website needs to scale down and have a different layout for a mobile than it does for a desktop computer.

Is your website slow?

Did you know that we have between 3 and 7 seconds to grab the attention of our clients? If your website is slow at loading the client will click off and go elsewhere.

Are your clients booking you through your website?

On your home page you need to have a snappy headline telling them what you can do for them. On your home page, above the fold (before they have to scroll) have a Call To Action button. Tell your clients what you want them to do. “Book Now”, “Call Now”, “Shop Now”.

Does it look outdated?

Technology moves so quickly so something that looked amazing a couple of years ago could now look outdated. Your business may have grown and evolved but has your website grown with you?

Does Google know that you are there?

Can your business be found on google by more than just your business name?

Search engines, like Google, have robots called crawler or spiders that discover new sites. You need to make sure that your is Search Engine Optimise (SEO) ready. Google looks for high quality content, especially your Home page. It needs to help users immediately understand what your website is and about and how it meets their needs.

Make sure you use internal links to other pages on your website. Think of your website as your home and you are the hostess and need to show them around your home.

Include images and videos on your website. 

Submit a sitemap to Google. 

Where do I begin?

You have this brilliant idea about staring a business……..

…..but where do you start? In 2017 I had the idea that I could learn a new skill and leave my pharmacy job and work for myself! I had a massive brain storm and came up with the idea of building websites!!

I have always loved computers and any technology! I enrolled on a Software Development course with Code Institute. I studied every evening and weekends for a year and completed the Diploma with a Second Class Honours. I was thrilled!

I have gradually been building my audience on Facebook and Instagram over the next year.

First thing you need to do is to get yourself in the right mindset. I came across an amazing Business Coach called Bethan Davies. Bethan has taught me to overcome any money mind blocks I had. The sky really is your limit!!!