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I always thought that email marketing was so outdated!! Surely Social Media is the best place to grow your audience isn’t it?
How wrong was I?
I have leant so much from Bethan Davies (Coaching by Beth). I also signed up for Jenna Kutcher’s email challenge “Zero to 250”. It was here I learnt about Flodesk.
I now realise that your Social Media accounts can be taken away from you just like that! You loose all of those followers. On Social Media platforms you only borrow the space and you don’t own the followers. Whereas with email you own them.
I had tried a few email platforms before settling upon Flodesk.
I love it and find it so easy to use and I want to show you how you can make beautiful email too.
I am going to walk you through each section.
On the home page you will see Emails, Forms, Workflows and Audience.
Before we get started – if you’d like to test Flodesk for FREE and then get 50% off for life, sign up here!
You can import your subscribers in from another platform. Export from the other platform as a CSV.
Click on Audience at the top of the screen.
You can add individual subscribers or import from a CSV.
Click on Add subscriber and then choose wheather you are adding an individual or uploading a CSV.
Fill in the form and decide which segment they are going in.
Why am I talking about an orange?!?
I’m not!! Segments are the sections in which your subscribers are tag in. Subscribers can be tagged in more than one segment. This helps you know what each subscriber has signed up for and which workflow they will follow.
Creating a new email
Click on +New Email to start creating a new email.There are lots of templates that you can use or start from scratch.
You can make the email personal by adding “@firstname” to insert the recipient’s name.
Add photos, Insta feeds, different layouts. To add a signature as if you have written it add layouts and choose the first option of adding dome beautiful text.
Use buttons to link to your Facebook by copy and paste the link. If you want to use the buttons for replying back to you add mailto:email@example.com obviously replacing your email address with mine!!
You can send the email straight away or you can schedule it to be sent at specific time.
When you have a freebie to give away you need somewhere for your audience to sign up for that freebie.
This is where forms come into play.
Click on Forms at the top of the screen.
You have a choice between Full page with an image, Ribbon Banner, which you can embed into your website and then you have a Pop-Up, this does what it says on the tip, pops-up when someone is on your website.
When someone signs up for a freebie they will have a tag or segment added to them and then they follow a particular workflow.
A workflow is a sequence in which is followed when a subscriber is tagged or segmented.
Click on Workflows at the top of the screen.
You first identify the trigger which will start the workflow.
You can add in conditions, time delay, action or add an email.
A condition will check to see if something has happened. You then need to tell the workflow what to do for each condition.
Add a time delay before the next step.
Add an action to add or remove from a segment.
Compose an email to be sent at the next step.
What To Know More…
If you would like to learn more about Flodesk I have a video course here to walk you through all aspects of Flodesk.